If you’re a business owner then at some point you’ll have to choose between hiring a freelance web designer or a creative agency. There are advantages to working with either option and you should make the decision based on what you need.
There are too many businesses out there who aren’t aware of the advantages of hiring freelancers and web designers to put together a website or a print ad. Instead they enjoy the comfort that comes with hiring a professional agency. They feel that freelancers are just unprofessional amateurs and disregard their potential. However there are times when agencies are the perfect fit, for example, a huge re-branding process. Companies such as dotcentric specialise in this and they are not to be over looked.
Here are some of the reasons you should consider choosing a freelance Web Designer.
One of the best advantages of going with a freelancer, especially if you are a small or medium sized business or a start-up, is that it can save you a lot of money to hire a freelance web designer. Freelancers cost a lot less than an agency because there are far less overheads such as having to pay staff or office rental.
A freelancer will work based on the goals of the project instead of working the regular 8-5 office schedule that an agency does. As such you’re more likely to be able to get the project pushed through depending on how much work you need done.
Freelancers also communicate directly and effectively as you are talking only to the freelancer and only about your project. An agency will usually require you to speak to an account manager who will then pass on your needs to the team leader. The team leader finally conveys the message to the designers who then reverse the process to send a message to you.
An agency will work with a lot of clients and this means they have to prioritize the work they do based on the client and the money involved. A freelancer will often work with only one client and on one project at a time. When you go with a freelancer then your project will almost always be the most important thing that they work on because, often, it is all they work on.
One assumption you might make about the advantages of choosing an agency is that they have their own network of talented people who can work on your project. They will have someone who is a web design specialist and someone else who knows all about copywriting and SEO.
Of course this is absolutely true. If you hire an agency you know that they have all the people they need to complete the project. Unfortunately this is often reflected in the cost of the project.
It’s important to realise that freelancers have their own networks of contacts. Freelancers will often stick together and are willing to work together to complete a project based on what needs to be done instead of keeping their own team on hand at all times. As such you get the work that needs to be done for your job without paying for more than you have to.
Each job will come with specific requirements. An agency that you hire may not be equipped to handle your specific requirements. If they can’t do something then do you know what they do? They call in a freelancer.
When you look for a freelancer yourself you can find someone who has the exact skillset that you need to get the project completed on time and to suit your budget. If the agency will hire a freelancer anyway (and charge you for it) then why not hire one yourself?